Happening @ i-Health

We exist to serve unspoken & overlooked health issues, so that people can live life to their full potential.

Leadership Corner

From the Desk of Maha

Every year, i-Health and its family of brands create purpose-led solutions that put people and the planet first. Put simply: we exist to serve unspoken & overlooked health issues, so that people can live life to their full potential. When we introduced Culturelle® in 2006, it was the first probiotic in a supplement form – giving people solutions to help deal with gas, bloating, irregularity and embarrassing gut health needs. Today, we’re proud to be the #1 Most Clinically Studied Probiotic Strain, #1 Most Trusted Probiotic Brand in America, #1 Pharmacist Recommended Brand, and #1 Pediatrician Recommended Brand.

As a female led company where over 50% of us are women, we’re proud that no matter where women are in their lives, AZO® and Estroven® continue to combine proven science with ground-breaking innovation. We’re proud that AZO® is the #1 Pharmacist Recommended Brand, #1 Urinary Health Brand in the U.S. & Globally, and #1 Most Preferred Urinal & Vaginal Health Brand. And we’re proud that Estroven® is the #1 Menopause Brand of Choice Among Women.

Most of us don’t get the recommended amount of Omega-3s in our diets. Our Ovega-3® brand provides the daily recommended amount, sourced sustainably – without any fishy aftertaste.

But that’s not the whole story. How we do this is important – and that means taking care of the planet, too. We’re expanding our efforts toward a fully sustainable portfolio across our family of brands, and we remain committed to responsible production and consumption:

  • All our products will use FSC certified paper by 2025.
  • We’re working to reduce our carbon footprint to be net zero by 2050.
  • Our Ovega-3® products use plant-based omega-3s without harming marine ecosystems.
  • Our naturally sourced formulations help over 10MM women with their vaginal and urinary health, 4.5MM kids and babies with their gut immunity, 1.9MM women with hormonal health during menopause, and over 5MM adults with their digestive health every year.

In 2024, we are looking forward to helping more people live life to their full potential. You help us do this each day. Thank you.

Maha Elkharbotly
President, iHealth

Purpose In Action

Healthcare Professional Strategy 2024

As we launch the i-Health HCP Program for NAM in 2024, the focus is to build an HCP/influencer strategy beginning with Culturelle® Kids + Baby to drive awareness, secure product endorsements, grow patient recommendations, and drive consumer purchase in retail and online channels. We are currently in the process of securing HCP marketing vendor partners to work with internal resources to activate the strategy and tactics. The shift to a digital-first world has rapidly changed the way life sciences companies engage with HCPs and patients. HCPs are digitally connected in every way. According to a recent study, 68% of HCPs prefer to receive information and education digitally. An effective omnichannel strategy is the plan, targeting HCPs with engagement, education, personalization, and precision. HCP conferences and education programs are also key components to 2024 HCP plans.

Laila’s Gift

We are excited to share the launch of our corporate sponsorship of Laila’s Gift whose mission is to advocate for, support, and celebrate children with special needs and disabilities, and their families, by rejoicing in the unique gifts they bring into the world. We are proud to help support such a great cause for children and their families.
We believe that our success transcends mere financial achievements and must, instead, be anchored in a deeper sense of purpose that resonates with both our internal team and the communities we serve. Our values are not just words on paper; they are guiding principles that inform every decision and action. We aspire to create a workplace where every individual is inspired by a shared purpose, fostering a culture of collaboration, innovation, and social responsibility. This commitment serves as the compass that directs our collective efforts, shaping a future where purposeful values propel us forward.

Brand News

Introducing Culturelle® Metabolism + Weight Management with SlimBiotics®

An advanced, targeted daily probiotic supplement that:​

  • Works naturally with your gut microbiome to help safely manage weight​
  • Promotes healthy metabolism and physical & mental energy​
  • Along with a healthy diet & exercise, contributes to a healthy lifestyle​
  • Contains no added sugar. Caffeine & stimulant free.​
  • Is Vegan
  • Is formulated with 4 Powerful Strains + B Vitamins
  • Features SlimBiotics®, the world’s 1st plant-based probiotic to target body fat and healthy body shape*

 

Introducing Culturelle® Bloating and Gas Defense

An advanced daily probiotic + digestive enzyme supplement that helps stop gas before it starts! So you can enjoy food again!​

  • It works naturally with your body to help safely reduce occasional bloating, gas and indigestion when you need it most​
  • Plus, promotes improved digestion and better nutrient absorption​
  • Gluten-free. Gelatin-free. Sugar-free. Non-GMO. ​
  • Available in once daily vegetarian capsules
  • Features a Triple-action Formula with Probiotics + fast-acting Enzymes + Ginger
  • Helps break down hard-to-digest foods with IntelliZyme™, for 5X Enzyme Activity***

On The Horizon @i-Health

February 19-22

i-Health Annual Event